Mobile responsive website design is now crucial to your website rankings. After 2 years of signalling the importance of providing a good viewing experience for mobile device users, Google decided to introduce a new ranking algorithm on 21st April 2015. The market penetration of smart phones and tablets has increased exponentially over recent years, and this is the fastest growing sector of internet viewers.
Google provide a Mobile-friendly testing tool that assess how well your site is presented to mobile device viewers, see https://www.google.com/webmasters/tools/mobile-friendly
If you get an “epic fail” you shoud get in touch to see how we can help you attain the required standard. Bear in mind that this is not going to go away! In fact, its rapidly becoming the daily global norm for many people accessing websites for everything from online shopping to social media. Providing a small-screen viewing mechanism for potential clients to view your website could well be a life or death business decision in some niche markets.
I think this is particularly important for ‘local’ service businesses such as accommodation, electrical supplies, dining and the like. All smartphones have GPS and mapping tools built in, and GPS-based proximity searches are now mainstream activities. For example, users understand that looking on your smartphone map application to find the nearest accommodation, restaurant or gas station is the fastest, smartest way to find whats nearby… If your business website is too rigid and awkward to be easily visible / navigable to smart phone users, you are cutting yourself off from more and more customers every day!
Often created in a sub domain of your current site. Smart phones and tablets are auto-detected, and redirected to the mobile-friendly version of the website. This was 1st-generation mobile access, and had a relatively high overhead due to the need to maintain dual versions of your website.
In the case of WordPress, WP Mobile Switcher auto-senses mobile devices and switches to a Mobile-friendly theme. Some plugins can be set to display the “Contact Us” page as the default for viewers using mobile browsers. This gives the site visitor instant access to the information they are most likely to require, on the very first screen.
Auto-senses between desktop, laptop, tablet and smart phone. Seamlessly regenerates page displays on-the-fly depending on screen size. Preserves the URL’s and content, resizes images, condenses menus and strips out extraneous content formatting. This is the smartest option, and the latest responsive themes for WordPress are truly impressive!When considering a website redesign, a mobile responsive design theme running on WordPress as a content management system is capable of remarkable flexibility. It also offers the best value in terms of solving the maximum number of challenges at the least cost.
Frankly, what with successive hits by Google’s Panda and Penguin updates, its become progressively more difficult enough to get traffic onto your site! You really can’t afford to have a growing percentage of your visitors turning away because your website is too inflexible and difficult to use on a small-screen device! Instead, ensure that the content auto-adjusts to ANY screen size, thus making navigation easy, and content viewable. Within the WordPress content management system arena, the number of responsive design themes being produced is rapidly growing. Many theme designers are issuing new mobile responsive versions of existing themes. An example are the folks at Studiopress.com, who are progressively re-issuing existing themes with enhanced features to meet the “mobile” web market.